Clearer Funeral Pricing Required from 16th September 2021

The CMA has ordered funeral directors and crematorium operators to make prices clear for customers or risk court action down the line.

What to do on death

Last year, the Competition and Markets Authority (CMA) completed its in-depth market investigation into the funerals sector. This identified a number of concerns, including that prices for similar services differed considerably between funeral directors and the way that information was provided made it hard for families to compare prices and choose the right combination of services for their loved ones.

The CMA therefore decided to implement a package of ‘sunlight remedies’, which it has been consulting on with the sector, including funeral providers, trade bodies, charities and customer representative groups.

Many of these remedies have now been made into law through an Order. In addition, further remedies concerning the regulation of funeral directors have been recommended to the government.

The Order requires that, from 16 September 2021, all funeral directors must display a Standardised Price List at their premises and on their website. This list must include:

  • The headline price of a funeral.
  • The price of the individual items comprising the funeral.
  • The price of certain additional products and services.

In addition, from 17 June 2021, funeral directors may not:

  • Make payments to incentivise hospitals, palliative care services, hospices, care homes or similar institutions to refer customers to a particular funeral director.
  • Solicit for business through coroner and police contracts.

Crematorium operators will also be required to provide specified price information to funeral directors and customers.

The CMA expects all funeral directors and crematorium operators to take action to ensure the changes are implemented by the legal deadlines.

Martin Coleman, CMA Panel Inquiry Chair, said:

“Organising a funeral is one of the hardest things that anyone must do, and it is vital that people are treated fairly. Customers need clear information so that they know what they will be charged and are able, if they wish, to compare the prices of different providers.

“As a result of CMA action, funeral providers must ensure that prices and services on offer are clear upfront, so that people can more easily make the choices that are right for them. We urge funeral directors and crematorium operators to start making these changes now. We will be keeping a close eye on the sector and stand ready to take action if firms don’t follow the rules.”

More information on the Order can be found on the funerals market investigation web page.

Notes to Editors

  1. The legal Order follows an extensive consultation process in which the funeral sector and third parties had the opportunity to contribute their views on the design of the Order.
  2. The investigation was conducted by a Group drawn from the CMA’s panel of independent members, chaired by Martin Coleman. The other members were Richard Feasey, Sheila McClelland and Karthik Subramanya.
  3. The exceptional circumstances of the coronavirus (COVID-19) pandemic meant that some of the remedies the CMA might otherwise have pursued, including measures to control prices, could not be developed.
  4. The government’s response to the CMA’s funeral market report can be found here.
  5. The CMA has published a blog further explaining the changes that funeral providers and crematorium operators must make here.